EchoPods Max:
scaled reach, cut cost.

Reach is easy. Profitable reach isn't.

EchoPods Max had traffic from launch buzz, but no structured paid engine behind it — every sale depended on someone finding the site on their own, and cost per click crept up the moment they tried boosting posts manually.

The brief: build a Meta campaign structure that finds new buyers cheaply and brings back the ones who almost bought — not a single boosted post and hope.

Three placements, one funnel.

Rather than one campaign covering everything, spend is split by intent — cold reach to find new audiences, warm retargeting to close the ones who visited but didn't buy:

Spend that pays for itself.

Held across all three placements, the campaign keeps cost-per-click low while return on ad spend stays comfortably above break-even — the kind of ratio that justifies scaling budget rather than pausing it.

Growth that doesn't depend on luck.

• 3.8× return on ad spend — every dollar in comfortably outpaced by revenue out.
• 212K people reached — across cold and warm placements, not a single boosted post.
• $0.31 average cost per click — efficient enough to scale budget without spend outrunning results.
• A retargeting layer that closes the loop — almost-buyers get a second, cheaper chance to convert.