Mythox  /  Work  /  Case Study MKT·03

LUX Storefront:
every click, tracked to a sale.

A Google Shopping program we run for LUX Storefront — product feed, smart bidding and dynamic remarketing built to turn browsing into checkout.

ClientLUX Storefront
DeliverablePerformance Shopping Ads
PlatformGoogle Shopping
BiddingTarget CPA
ObjectiveConversions
StatusLive, optimizing
01The Brief

A beautiful storefront still needs traffic that buys.

LUX Storefront's site converts well once someone lands on it — the gap was getting shoppers who are already searching for exactly this kind of product in front of the right listing at the right moment.

The brief: get products in front of high-intent searchers on Google, and make sure every click is actually worth the spend — not impressions for their own sake.

02The System

Feed, bid, remarket, repeat.

The Shopping program runs on a tight feedback loop — the product feed feeds the ads, the ads feed the bidding data, and the bidding data keeps tightening who sees what:

Product feedSynced daily, price and stock accurate
Product Listing AdsSurfaced against high-intent search
Smart Bidding (tCPA)Bids tuned to target cost-per-acquisition
Dynamic remarketingBrings back browsers with the exact item they viewed
03The Numbers

Impressions that turn into checkouts.

Because every ad targets active search intent rather than broad awareness, the conversion rate stays high even as impression volume grows — return on ad spend holds well above the 4× mark.

4.2×ROAS
58KImpressions
412Conversions
04The Outcome

Ad spend that funds itself.

  • 4.2× return on ad spend — performance strong enough to keep reinvesting with confidence.
  • 412 conversions tracked — every sale attributed back to the exact listing that drove it.
  • Feed accuracy kept daily — no ads running on out-of-stock or mispriced items.
  • Remarketing closes the loop — browsers who didn't buy the first time see the exact product again.

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