Kadrix:
launched on X, tracked live.

A product launch nobody sees is a wasted one.

Kadrix — an AI browser that automates manual browsing — had the product built and the story clear, but no paid channel introducing it to people outside its existing circle.

The brief: write ad creative that explains the product in one glance, structure campaigns around clear objectives, and get the first real numbers in front of the team fast — not a slow agency ramp-up.

Copy that leads with the pain, not the pitch.

The ad opens with the exact frustration a browser-automation buyer already feels — “tired of browsing manual?” — then shows the product doing the tedious part itself, with a rotating card sequence: the hook, parallel sessions, autonomy.

Two objectives, running in parallel.

Rather than one broad campaign, launch split into a Reach campaign to build initial awareness and a Website Traffic campaign to start sending qualified clicks — so early spend answers two questions at once.

A launch that started producing numbers on day one.

• 40,564 impressions in the first run — real reach before the campaign was even a week old.
• $0.0365 average CPM — efficient early delivery that leaves room to scale spend with confidence.
• Two objectives tested in parallel — awareness and traffic data collected simultaneously, not sequentially.
• Full transparency — every metric visible in the dashboard, nothing summarized after the fact.